Website concept · Cambridge international
Lusaka Oaktree School
A concept redesign for a Cambridge international school, turning a wide range of programs into a visible path from its approach through to admissions.
This is a demonstration, not a commissioned project. The school is the subject of the concept and has not endorsed it.
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The problem
A wide range of programs, in a clear order
The school does a lot, and that breadth can overwhelm a first visit unless the programs, the educational approach, and the proof are given a deliberate order.
The approach
Four decisions in this concept
- Treat the Cambridge pathway as a structure to navigate, not a logo to display.
- Explain the educational approach before listing the programs.
- Place leadership and accreditation next to the admissions route, as evidence.
- Keep the same reading order on mobile instead of stacking the desktop layout.
What the concept covers
The same four things a paid project covers
- Website strategy and information architecture
- Content hierarchy and commercial messaging
- The admissions or enquiry route
- Responsive front-end implementation